4 Seasons Resort Maui Unveils New Way of life Model Marketing campaign


Hawaiʻi’s Forbes 5-Star 4 Seasons Resort Maui at Wailea, has teamed up with acclaimed style photographer Pamela Hanson for a brand new life-style resort marketing campaign.

Because the first-ever resort property for the 4 Seasons Inns and Resorts model, the resort continues to reinvent itself over three a long time later. It now seems in entrance of Hanson’s lens to unveil a list of latest life-style and model imagery that captures the luxurious resort in a recent new mild and face – “style ahead, timeless, and effortlessly elegant.”

Impressed by Hanson’s memorable vacation spot shoots and images abilities spanning 30 years of expertise taking pictures for the covers of Vogue, Elle, Glamour, Harper’s Bazaar, Self-importance Truthful, GQ, and InStyle, the resort picked the enduring style photographer to shoot on location. The resort incorporates a 15-acre property with 383 rooms & suites, three swimming pools, a Spa & Wellness Middle, and three award-winning eating places.

Maui’s Iconic Resort Melds Style & Luxurious Journey in a Reimagination of the Conventional ‘Lodge Photoshoot’ PC: 4 Seasons Resort Maui

Heralding again to the heyday of the 80’s & 90s supermodel period the place photoshoots have been shot on-location at unique locales throughout the globe, the attract of the vacation spot was typically utilized to highlight the folks, garments, and equipment.

For 4 Seasons Resort Maui, in a intelligent reversal of roles, the fashions have been utilized to show the great thing about the resort which shifted the attitude to the vacation spot itself. With the objective of bringing again an essence of the 90s, Hanson was joined by hand-selected high fashions Elaine Irwin, Claudia Mason, Dajia Wilson, Frank can de Velde, and Christopher Gary Lawson which has resulted in a brand new set of images that reimagines lodge images and will likely be showcased throughout the lodge’s web site, advertising, digital promoting, and social campaigns this fall.

“Given the will to attain thrilling new life-style images for the property, we naturally sought out an architectural photographer who may shoot life-style. As I spent years in style, it dawned on me that we ought to be contemplating a style photographer from the times when budgets allowed for journey all around the world for editorials. These masters know shoot on location and seize a way of place despite the fact that the journal editorials have been centered on the garments and the fashions. Pamela was the proper alternative for this shoot given the depth and breadth of her expertise,” mentioned Advertising and Artistic Advisor, Michelle Gaillard.



As a resort recognized for making waves and collaborating with style homes reminiscent of Missoni (two of the property’s poolside cabanas function Missoni furnishings), and because the iconic backdrop of flicks, exhibits, and campaigns (most just lately, HBO’s restricted sequence, The White Lotus), the choice to faucet Hanson got here as a pure subsequent step for a way the model has advanced during the last decade in what’s presumably the first-ever excessive style hospitality shoot of its variety.

“Once I was introduced with the chance to shoot at 4 Seasons Maui, I used to be immediately impressed by the distinctive persona of the resort and the various potentialities for showcasing its magnificence,” mentioned Pamela Hanson. “Sometimes, in excessive style shoots, the fashions are the topic; nonetheless, on this case, the resort was a topic of its personal. Stunning, swish, timeless, and perpetually modern. It was an honor to have the chance make the most of my style editorial expertise in a brand new and artistic means at such an iconic property.”

“It was an honor to have Pamela Hanson on property to showcase the resort that we’re all so aware of in an entire new mild,” mentioned Basic Supervisor Ben Shank. “After a yr of change, we had the chance to do one thing completely different on the resort and took full benefit of the chance to seize 4 Seasons Resort Maui in a inventive means.”


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